Google is stepping up its AI game with the broader rollout of AI Mode in Search, offering users a more conversational, ChatGPT-style interface. Initially made available to a small group of testers in March via Google Labs, the tool is now being opened up to all Labs users in the US, with limited testing already […]
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Mark Zuckerberg is all-in on AI, and Meta’s roadmap makes that clear. Between the company’s expanding open-source LLM strategy, a billion-strong AI user base, and growing speculation about AI “friends” populating social feeds, Zuckerberg is painting a future where artificial intelligence doesn’t just support your experience—it is your experience. Recent interviews and developments point to
Meta Eyes AI as the Future of Social Interaction Read More »
Meta is doubling down on its paid verification offering for businesses, introducing new features designed to boost trust, visibility, and original content protection. As the blue check evolves from a mark of celebrity status to a monetised trust signal, Meta’s latest updates highlight a strategic effort to convert more businesses into paying subscribers. The latest
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In the B2B world, lead generation is not simply a numbers game. The true value lies not in how many leads are generated, but in how many of those are actually qualified — leads that have a strong likelihood of converting into customers. LinkedIn has recognised this shift in focus and introduced a feature designed
LinkedIn Boosts Lead Quality Targeting Read More »
Threads ads are now rolling out globally, marking a significant shift in Meta’s monetisation strategy for its newest social platform. After limited testing earlier this year in the US and Japan, advertisers worldwide can now access Threads as a placement within Meta’s broader ad ecosystem. With over 300 million monthly active users (MAUs) and growing
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Instagram has officially launched its new standalone video editing app, Edits, in a clear attempt to strengthen its hold on the creator economy and rival ByteDance’s CapCut. Designed with creators in mind, Edits consolidates a suite of professional-grade video production tools into one mobile platform. It streamlines the content creation workflow that many currently spread
Instagram Launches “Edits” to Rival CapCut Read More »
OpenAI has introduced a significant upgrade to ChatGPT’s search capabilities, aiming to reshape the way users discover and compare products online. This new functionality brings a personalised, ad-free shopping experience to the forefront, positioning ChatGPT as a powerful tool for ecommerce research. Personalised Product Discovery, Free from Ads The update is now available globally to
ChatGPT Adds Shopping, Expands Ecommerce Read More »
LinkedIn is extending its top-of-feed news banner to more regions, in a move aimed at increasing real-time conversation and topical engagement on its platform. Initially launched in early 2024 across the US, Canada and India, the feature is now being rolled out to users in the UK and Australia. For digital marketing leaders, this expansion
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At its 2025 Cloud Next event, Google made its clearest move yet to lead the next era of AI. This wasn’t a series of feature updates. It was a comprehensive strategy to put AI agents at the centre of marketing operations. These agents are not simple chatbots or automation scripts. They are intelligent systems capable
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Google has introduced a new feature in Google Analytics 4 (GA4) called Generated Insights, aimed at helping marketers and analysts identify and understand significant changes in their data with minimal effort. This AI-powered update detects anomalies and highlights key trends, then explains them in natural language directly within your reports. For busy marketing teams managing
Google Analytics Launches New AI “Generated Insights” Read More »