DIGITAL MARKETING NEWS

New: Google Marketing Platform

Another new Google brand is bringing enterprise tools together and tightenting the integration between them.

One platform to rule them all

DoubleClick and Analytics 360: they’re mainstays for many in professional digital marketing. Now, they’re coming together in a singular environment called the Google Marketing Platform.

The official pitch for the new platform says it’s where you can ‘plan, buy, measure and optimize digital media and customer experiences in one place’. And, by bringing things together, they reckon it makes it ‘easy to collaborate and share insights’.

For small business, the tools are free. But the Enterprise package is where the new stuff is at.

SAAS 360

So, what’s in the Enterprise package? A bunch of 360s and a studio.

At launch, the Google Marketing Platform brings together Analytics 360, Data Studio, Optimize 360, Surveys 360 and Tag Manager 360—along with the newly consolidated Display & Video 360 and Search Ads 360.

Target plans

This repacking seems to service the ongoing delineation of free Google for consumers and SMEs, and Suite/360 Google for bigger business. At least there’s a practical side to it, as they add value while they draw the line.

As old ‘Certified Partners’ programs lose relevance, are you eager to become a new ‘Platform Partner’?

Copy Transmission is a Melbourne-based agency :: Better Brands. Loud & Clear.

Learn with SMK through June

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

June's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU