[SMK] Social Media Knowledge

Menu

DIGITAL MARKETING NEWS

Number Crunch: Facebook Q3

Facebook has just released its Q3 earnings, meaning it's time to take our quarterly look into the state of affairs at Mark Zuckerberg's social network.

Billion Dollar Baby

Facebook now has a mammoth 1.35 billion users, that's a 14% increase year on year.

Looked at another way, if Facebook was a nation it would be the third most populous, behind China and India.

And the country where Facebook is most popular? Canada.

Daily grind

Broken down further, 864 million of these are daily active users, while the average user spends 21 minutes every day on Facebook.

A further 72 per cent of online adults visit Facebook at least once a month.

Demographic

The most represented demographic on Facebook are 25 – 34 year olds, who make up 30% of total users.

Slightly over half (53%) of Facebook users are female, compared to 47% male. All these users currently generate some 4.5 billion Likes every day. 

Mobile movement

Significantly, Facebook now has 1.12 billion monthly mobile users, of which 703 million are daily active users.

While around 30% (399 million) of Facebook users are mobile only.

Friends for life?

The average Facebook user has 300 friends. And while many weep for the youth of today, you may be heartened to learn 70% of teenage Facebookers are friends with their parents.

If you enjoyed this article then subscribe FREE to the twice weekly SMK Digital Bulletin, click here now or visit www.smk.net.au/subscribe.

Also, click here download a FREE SMK Insghts Program. This FREE programs features 131 must-know social stats covering Facebook, Twitter, LinkedIn, YouTube and Instagram. Keep on top of the latest social facts and figures relating to usage rates, demographics, spending trends, content performance and best practice benchmarks. A MUST for every marketer!

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

Not to mention a shoulder to cry on, occasionally.

Picture of SMK Editor

SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

Leave a Comment

RECOMMENDED FOR YOU