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Facebook updates Ad Insights

Facebook has started February with a thoughtful gift to marketers: some clever new features for Ad Insights.

Add it up

Facebook Ad Insights has three new metrics: Relevance Score, Positive Feedback, and Negative Feedback.

Feedback frenzy

The Relevance Score ranks your ad on a scale of one to 10, and is based on how users are engaging with the ad.

The score is calculated after 500 impressions.

Thumbs Up

Positive Feedback tallies the amount of desired interactions, such as Likes, shares, and click-throughs your ad has notched up.

Unlike

Finally, Negative Feedback covers actions including hiding ads and choosing not to see ads from your brand.

While the update is a modest one, every little bit helps when it comes to data in the complicated, crowded world of Facebook marketing.

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April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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