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Number Crunch: Social Media 2015

In our final Number Crunch for the year, we thought it fitting to look back on the state of social media over the past 12 months.

It's been another bumper year for Facebook and Facebook, while Twitter navigated stormier seas.

Elsewhere video became the hottest form of content, yet Google Glass didn't look like getting a release anytime soon.

Facebook world

There are now over 2.08 billion users with a social media account. More than half of these are on Facebook, which ends the year with 1.4 billion users.

But the bragging rights don't end there. Facebook also owns Instagram (400 million users) and the world's most popular messaging platform WhatsApp, with 900 million users.

And let's not forget Facebook also owns Messenger, which currently clocks up over 700 million users.

Mobile

In 2015 social media users were on the move, more than ever.

There are now 7.1 billion mobile connections around the globe, which outnumbers the amount of people on the planet.

2.7 billion of these are smartphone connections, and there are 1.65 billion mobile social accounts.

Over 83% of Facebook's users now access the network from a mobile device.

Video

Social video became a bonafide blockbuster in 2015.

The number of videos viewed on Facebook doubled from 4 billion to 8 billion in less than six months, while Instagram rolled out support for video ads.

YouTube continued to experiment with new subscription models. One of these, YouTube Red, lets users pay a subscription fee for an ad-free service.

Today, over 50% of mobile traffic is now made up of video content.
 

Learn with SMK through April

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April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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