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Is Spotify the next big thing for marketers?

Spotify might be everyone's favourite music streaming service, but the Swedish outfit is positioning itself as a marketing smash hit, thanks to a new report.

Listen up

The Streaming State of Mind white paper surveyed 20,000 users in seven markets across the US, Australia, Canada, Germany, the UK, France, and Sweden.

Spotify revealed half of internet users around the globe now stream content. In the US and Sweden this figure is 60%.

Closer to home, 37% of Australian streamers have accessed TV and movie content.

Mobile first

Streamers like to do their thing on-the-go.

Spotify says 60% of streaming occurs on mobile devices, with phones the most popular platform for streaming.

Users who stream are more likely to engage with multiple kinds media than non-streamers, and 23% more likely to value access of ownership.

To date, Spotify's music playlists have unlocked US$220 million in ad revenue for brands. 

Learn with SMK through April

Start your SMK: Digital Excellence 7-day free trial today and unlock unlimited, on-demand access to hundreds of hours of digital masterclasses, training courses and hands-on tutorials.

Your risk-free trial offers the perfect opportunity to expand and upgrade your digital intellectual property.

Each month SMK releases 30 hours of new and updated social media and digital marketing educational course content, ensuring you never get left behind – be it on digital strategy, tactics or implementation.

Alongside this, SMK offers live help and support weekly within the SMK Working Group. It might be a quick fix or the root of a bigger problem; either way, a problem shared is a problem halved. On a day-to-day basis, SMK’s team gives you hands-on support and fresh ideas.

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SMK Editor

April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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