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Double the fun? Side-by-Side Video Views comes to Facebook

As the News Feed becomes increasingly dominated by video, Facebook faces a problem: videos take up a lot more real estate than text updates.

Facebook’s solution: side-by-side videos.

More bang for your buck

Now when a user plays a video in the News Feed, they can now continue to scroll down while the video goes “sticky”, appearing on the left side of the screen.

Users can move the video around the screen, and once it ends a Replay icon appears.

The feature was rolled out for mobile earlier this year, and now appears on desktop.

Square eyes squared

The feature could open up new advertising options for brands. For example, users could continue to watch videos while browsing other posts.  Side-by-side viewing could also work nicely with Facebook Live videos.

Either way, expect more videos vying for space in the News Feed. And don’t Facebook, Twitter, and Snapchat, have all announced they’re moving into original programming this year.

Get settled in for the new social ratings war. Pass the #popcorn.
 

Learn with SMK through April

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April's Courses, Live Help & Support Options

Live Member Clinics every Monday & Tuesday from 1 pm – 2 pm AEST

  • Live help and support from SMK’s team of analysts.
  • Book in to request a personalised discussion for 15 or 30m via Zoom within the Facebook Working Group.

Weekly Technical Labs: Meta Business Suite on Wednesdays from 1 pm – 2 pm AEST

  • Technical Labs explore the technological process and workflows related to key digital marketing activities.

Google Analytics 4, Data Analysis & Evaluation Masterclass on Thursdays from 10 am – 12 pm AEST

  • Module 1: GA4 Optimisation, Key Features, Tools & Reports
  • Module 2: Setting up GA4 Conversions & Understanding Analytics Events
  • Module Three: Analytics campaign tracking and report analysis
  • Module Four: GA4 report round-up, conversion attribution & visualisation

Influencer Marketing Masterclass: Organic, Paid & Commerce on Fridays from 10 am – 12 pm AEST

  • Module 1: 2024 Influencer Marketing Trends, Forecasts & Opportunities
  • Module 2: Organic Influencer Marketing Best Practices
  • Module 3: Optimising Influencer Campaigns With Social Ads
  • Module 4: Evaluation, Reporting and Influencer Commerce

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