Instagram is introduction Collection Ads: blending videos with product catalogs allowing users to shop without leaving the app. Rise of the Collection Campaign Following Facebook’s successful test of the new ad form, Instagram is continuing to “bring together video and direct-response in a compelling way that leads to better results across the board.” High-end fashion […]
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Facebook has patented a new tool to help estimate the buying potential of perspective customers, using a new standard of metrics. Master profilers According to CBInsights, a decision tree collects data points on user education, history of travel, number of devices owned, and living situation. The analytics tree assigns different values to data that when
Facebook Analytics to focus on Socioeconomics Read More »
Snapchat has announced its largest hike in shares since going public last year, with a 20% boost according to their most recent earnings. Snappy numbers With Wall Street looking for telling signs of life from the app which had been struggling this time last year, Snapchat now has 187 million daily active users according to
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High-profile hijinks from folks like Logan Paul have put YouTube on notice, again. Worried about viewer and advertiser backlash, they’re unveiling extra ways they may handle future breaches. Same priorities A Creator Blog post from Ariel Bardin—YouTube’s Vice President of Product Management—puts the new rules into context as ‘preventing harm to the broader YouTube community’.
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The days of screen capping are numbered: Instagram plays with a new feature allowing users to repost other people’s Instagram posts to their own Stories. Retweeting-style comes to Instagram Only in its preliminary testing, some users may have noticed a new “add post to your story” option when tapping the share icon accompanying regular posts.
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Major retail brand H&M has found itself in legal trouble, after being called out for using music in a social media campaign without the owners’ permission. What happened? Mike Katz, a Melbourne based musician and producer (who goes by the name Harvey Sutherland), penned a track called Bamboo. Katz discovered H&M used the piece in
H&M told to Stop the Music Read More »
A/B testing has become an industry standard, but are you doing it right? The EDM experts at MailChimp have shared their secrets. How long to run? A/B testing aims to optimise your electronic mail-outs. By sending tweaked versions of an email, you can see which gets the best response. To get reliable indicator that one
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Following fixes in December and January, Google is further modifying the interfaces of Google Docs, Slides and Sheets. Switcheroos Regular users of G Suite will notice a re-ordering of items in the ‘File’, ‘Edit’ and ‘Tools’ menus. The reshuffle is meant to be more practical and intuitive, so let’s hope the change comes naturally. Also,
Martech Mashup: Makeover for Google Docs Read More »
Facebook has announced a call for online gamers and introduced “in-game tipping” to bolster engagement and compete with YouTube and Twitch. The (video)game wars In a recent blog post, Facebook outlined new features along with a new service to grow online gaming audiences through their new “gaming creator pilot program.” The new program is meant
Facebook searching for Game Streamers Read More »
LinkedIn has posted its review of interview tactics prevalent in the new year and the tricks to being the most competitive candidate. Show them what you got Interviews are leaning further into research-based approaches with more of an audition element. They want to know what you can really do, not just on paper, opting
LinkedIn: Interview Culture in 2018 Read More »