Snapchat is bringing its popular Snap Map format to the web for anyone to view, effectively extending the reach of advertisers. X marks the ad(venture) The addition of a web-based map allows non-mobile users to view public stories via desktop by clicking on bubbles populating different locations to access publicly posted stories. Advertisers have begun […]
Snap Map arrives on Web Read More »
Google is looking to establish the high ground in confidence for mobile devices and services used in enterprise. Google’s stamp of approval for business To promote their list of approved products and providers, Google has established their own branded stamp-of-approval—Android Enterprise Recommended. At launch, twenty-two devices from seven manufacturers get the stamp. The list includes
Android-approved devices, fit for enterprise Read More »
Facebook is refining how it measures the reach of Pages, recording views as opposed to amount shared. Numbers in flux The new metrics to measure a business’ penetration within Facebook will actually be monitoring how often a Page fills the screen of a device for a more accurate calculation of ad reach. Facebook will still
Facebook buckles down on Page Analytics Read More »
Google Lens is set to become more broadly available and will integrate more tightly with Google Assistant. Look at your images, smartly Google Lens uses visual analysis to get info from images. You can search visual content for recognised items/faces, or launch an action from anything that can be seen via a Lens-enabled camera. Still
Martech Mashup: Google Lens on Oz devices Read More »
The recent Winter Olympics might provide an insight in Snapchat's future plans for broadcasting. Namely, not much in the way of personal live strearming. Olympic samples Snapchat streamed segments of NBC’s Live Olympic coverage as a new feature, entering into the realm of affiliated broadcasting but users could not generate live content. Snap Inc. believes
Snapchat stays away from Live Broadcasting Read More »
Facebook has updated Stories with a dedicated photo editing feature for desktop users, allowing for the addition of colour filters, text, and stickers. Tumbleweeds and pixel polish Even with Facebook Stories being something of a ghost town compared to Snapchat and Instagram, the platform is bringing its updated image-posting photo editor to the section. To
Facebook Stories brings Photo Studio to Desktop Read More »
Snapchat has announced Studio, a new platform giving users the ability to created their own event-specific face Lenses. There’s a Lens for that Snapchat users can now choose from a myriad of selections, from bunny ears to mouth-protruding rainbows, to coincide with a posted event, thanks to the new Lens interface. True to typical Snapchattery,
Snapchat launches DIY Face Lenses Read More »
Facebook is committing tens of millions into expanding its Groups services, with more features to build communities. Facebook getting’ communal Facebook has introduced the Facebook Community Leadership Program to help educate users on the tools and platform as part of its community strategy. Residency and fellowships are planned to be offered to help members fund and
Facebook funnels more funds into Groups Read More »
Facebook is bringing VPN security to the app from its recently acquired data-security service, Onavo Protect. Protect and serve(r) Users will be able to better avoid malicious websites and keep personal info secure, while Facebook gains the ability to monitor user activity and trends. Onavo’s VPN will enable Facebook to gain greater insight on other
Facebook Inc. ups Data-Tracking Read More »
Facebook is in talks with media buyers to expand its Watch feature toward individual content creators generating a split of revenue, something more akin to YouTube’s model. Advertising goes tiered Facebook plans to expand its programing service, Watch, to compete with YouTube by enabling more standalone creators, bolstering more long-form video for Facebook advertisers. And
Facebook sets sights on YouTube Read More »