DIGITAL MARKETING NEWS

January 2018

Is Facebook finally catching up to YouTube with 4K?

While Facebook has pretty easily toppled or swallowed up most of the low hanging social fruit, YouTube is a serious player that can’t be so easily brushed aside. However Facebook is nothing if not persistent. Now testing 4K video uploads, Facebook is creeping into YouTube’s high-end turf. Clear as day Select Facebook Pages and profiles

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Marketing and machine learning: IBM predictions

Rashmy Chatterjee, IBM’s Chief of Marketing for North America, joins a chorus of top execs preaching AI’s indispensability for the future of marketing. Analytics with benefits Interviewed by Forbes magazine, Ms Chatterjee says ‘cognitive marketing’ is the next big thing. She explains it as systems that use data and analytics to learn and to make

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