A quirky repository for memes is gearing up for a social push, starting with new image-organising options that give users the ability to become content curators. Curate the internet Imgur has been around for nearly a decade, but spent most of its life as an unofficial home for Reddit-bound images. Now, it seems to be […]
Imgur gets organised for social Read More »
As another year slowly winds into gear, we thought it appropriate to look back at some of the key legal themes in social of 2017 – and how they could affect you in 2018. Online reviews This is a hot topic for the ACCC. Aveling Homes has been fined $380,000 for manipulating online reviews, with
Legal lessons from 2017 Read More »
Google is upping the assistance to app developers with a new method of tracking and measuring app installations. With a bit if technical work behind the scenes, it promises to make the whole process easier and more secure. New tools at the right price Recognising how important analytics are for app success, Google is distributing
Improved app analytics via Google Play Referrer Read More »
There’s a lot of advice floating around which practices work best for social media marketing, but only recently have people begun talking about social media customer care (SMCC). A recent infographic from onlinewebsitebuilder in the UK reveals some interesting stats around this emerging sector. What is it? SMCC is the service of responding to
Why Customer Care Matters on Social Read More »
MailChimp is launching a new landing page creation service that promises to be easy, effective and to work from directly within the eDM service. Piecing together the promo puzzle MailChimp calls landing pages are an indispensable piece in the marketing puzzle and they cite landing pages’ resurgence as enterprise sales tools. Further justifying their role
Martech Mashup: Learnings around Landing Pages Read More »
Email marketing is one of the most important tools to a marketer. Compared to other marketing channels, email provides the highest average ROI of $38 for every $1 spent. Mail it in Despite the importance of email, many marketers struggle with not being able to set appropriate goals and benchmarks around their email strategy. Without
Your 2018 Email Strategy Starts Here Read More »
A new year is always a good time to get up-to-speed on the latest legal rulings around digital marketing. With this in mind the clever clogs from Gadens Lawyers have put together a handy infographic around Refer-A-Friend promotions. We had a chat with Allison Rickard from Gadens about what to keep in mind when
Refer-A-Friend Promos: Are you Legally Covered? Read More »
Streaming services like Spotify are connecting brands to captive audiences. Now, you can tap that to sell non-music things on the music platform. From merch to marketplace When Spotify partnered with Merchbar, it showed that the music platform was taking its sales potential seriously. At first, band shirts and hats seemed like obvious sellers. Innovative cross-marketing
Selling on Spotify: Beyond Merch Read More »
What’s better than paid influencers? Free ones who actively advocate your brand online in the same way. One start-up is harnessing the power of such advocates for the strategic benefit of brands online. One born every minute They call themselves Photoslurp, and they’re sucking up every last drop of free branded content on social media.
Photoslurp finds User-Gen Content for You Read More »
After its initial launch as a service exclusively for YouTube influencers, Amazon is expanding its influencer program to incorporate other mainstream channels too. Welcome to the jungle Amazon’s Influencer Program includes custom storefronts and calculated commissions for approved influencers. Until now, it’s scope has been limited: only established YouTube stars could take advantage. Now, recognised
Amazon Monetises more Influencers Read More »