DIGITAL MARKETING NEWS

March 2017

Facebook updates Anti-Discrimination Ad Policies

Advertisers using Facebook will no longer be able to specifically target demographics based on sex, gender, or “ethnic affinity.” On Notice Facebook recently found itself in hot water at the discovery of its long-adopted practice of excluding ads promoting housing, credit, and employment opportunities based on one’s ethnicity, among many other discriminatory factors. The outcome

Facebook updates Anti-Discrimination Ad Policies Read More »

Facebook to launch major update to NewsFeed video

Videos in your Facebook timeline are going to change. Autoplay sound, watch-and-scroll, and larger vertical videos are just some of the tweaks coming your way. Autoplay sound Until now, autoplaying videos in your Facebook newsfeed have been silent by default, required a click to activate sound. With the latest video revamp, videos will autoplay with

Facebook to launch major update to NewsFeed video Read More »

Using Emojis to boost Instagram Engagement

What's even better than a successful Instagram post? One with emojis – at least according to a new study. Thumbs Up A report from Quintly analysed over 6.2 million Instagram posts from 20,000 business and individual accounts. Quintly found Instagram posts using emojis received 17% more Likes and comments, compared to those that relied on old-fashioned

Using Emojis to boost Instagram Engagement Read More »