February 2012

As the Herald Sun moves to a freemium model, we take a look at how The Australian fared with their paywall.

Last week I met Global Business Celebrity, Jeffrey Hayzlett and interviewed Scott Stratten, author of Un-marketing.

As editorial budgets become tighter, the number of Australian media professionals freelancing is growing.

Almost one in three young people would like promotions sent to them via mobile, and one in three have made or considered making purchases via smartphone.

Social media savvy airline KLM offers passengers the opportunity choose who they sit next to.

Get Schmart Marketing conference in Melbourne was co-hosted by Jeffrey Hayzlett who spoke about driving change.

Mango PR and Events teams with MORE FM to deliver an ambitious social media-supported experiential campaign for Pascall New Zealand.

Cider Rekorderlig makes Swedish blogger Caroline Blomst face of their ‘Beutifully Swedish’ campaign in Australia.